Visual marketing
We eat with our eyes first: what professional imagery is worth on a digital menu
The psychology of eating out shows that the buying decision starts long before the first forkful. In a digital setting, where the guest can't smell the food, the visual presentation takes the lead role in creating appetite and desire.
What food photography does to the average spend
Correct lighting, framing and composition shape directly how guests perceive the quality of the venue. Strategic photography prompts suggestive selling naturally, which leads guests to order the starter, the cocktail or the dessert they hadn't originally planned on.
Adding short looping videos takes that visual appeal to another level. Showing the steam coming off a dish straight out of the kitchen, or a signature drink being made, catches the eye immediately and creates a very high perceived value.
Visual optimisation with the Akuti Digital Menu
Investing in high-quality photography and video production for the digital menu is one of the highest-return marketing tools available to a modern restaurant. That is exactly why the Akuti Digital Menu comes with dedicated support and professional audiovisual production, making sure every dish on your menu stands out on the guest's screen.