Social media
Social media management for restaurants
A restaurant with no active social media presence is invisible to anyone scrolling Instagram to decide where to eat. We plan, create and publish content that keeps your restaurant visible and appetizing, and reply when a guest writes in — so that part comes off your to-do list.
What we handle
We take care of the three most time-consuming parts: planning what to post and when, creating the content, publishing it on the restaurant's own Instagram and Facebook accounts, and replying to the direct messages and comments guests leave. Paid ad management isn't included — it's consistent organic presence, with no gaps and no guest question left unanswered.
The same photography, more than one place
The photography session done for the digital menu doesn't stay on the menu alone. The same professional-quality images also feed the social media posts, which keeps the restaurant's visual identity consistent between the menu and Instagram — and avoids paying for two separate photography sessions.
Why this weighs on the booking decision
Before deciding where to eat, it's increasingly common to open a restaurant's Instagram before its website. An account that's been quiet for months, or shows old, low-quality photos, sends exactly the wrong impression — even if the food is excellent. Regular, well-kept presence is what shows up at that decision moment.
How this connects to everything else
It isn't a service run in isolation. Posts can point back to the digital menu or highlight a new dish as soon as it's added to the backoffice — the same update that changes the menu can also generate social content, instead of being two separate things to manage.
Consistency matters more than a perfect post
An account that posts in occasional bursts feels less trustworthy than one that shows up regularly — even if each individual post is simpler. That's why the focus is on a sustainable posting rhythm, not one-off campaigns that stop as soon as attention moves elsewhere.
Social media FAQ
Which platforms are included?
Instagram and Facebook.
Do I need to provide photography?
Not necessarily. We reuse the professional photography done for the digital menu, and can arrange additional sessions when it makes sense.
Does this service reply to guest messages or comments?
Yes. We reply to the direct messages and comments guests leave on the posts, so no question goes unanswered.
Can I keep posting myself on the same accounts?
Yes. We work on the restaurant's own accounts, not separate new ones — you keep full access and control.